In today’s fastest growing digital world, if you want to grow your online business, using paid ads to spread awareness and generate leads is a smart move. Google Ads campaign is a powerful tool that lets you display your product or services to people who are interested in it and actually searching for it. But if you’re a beginner, starting a Google Ads campaign seems quite difficult for you. In this blog, we will give you a step-by-step guide in which you will learn how to set up your first Google Ads campaign – that too easily!
What is a Google Ads Campaign?
Google Ads campaign is a paid advertising system in which you run your ads on Google’s platform. Whenever a user searches for something on Google and your ad appears on the search engine result page because that searching word matches that keyword. In search engine result pages your ad is displayed to them usually at the top or bottom of the search results.
It works on a Pay-Per-Click (PPC) model – meaning until someone clicks on your ad, you don’t have to pay.
Step-by-Step Guide – How to run your first Google Ads campaign?
Step 1: Create a Google Ads account
First of all, you have to create a Google Ads account. You can sign up with your business email ID by going to ads.google.com.
- After signing up, you have to fill in your business details.
- It is important to choose a country, time zone, and currency – as billing is based on this.
Step 2: Choose Campaign Type
Google Ads has several types of campaign types:
- Search Campaign: Text ads that appear in Google search results.
- Display Campaign: Image ads that appear on other websites.
- Video Campaign: YouTube video ads.
- Shopping Campaign: Product ads for e-commerce businesses.
- App Campaign: For app downloads.
If you are a beginner, then Search Campaign is the best option because it targets a direct intent audience – i.e. people who are actively searching for something.
Step 3: Set Campaign Goals
Next step is to choose your campaign goal:
- Website traffic
- Leads
- Sales
- Brand awareness
If your objective is to bring visitors to your website, then select “Website traffic”. The objective of every Google Ads campaign should be clear so that you can create a strategy accordingly.
Step 4: Choosing a perfect Bidding Strategy
Bidding plays a very important role in Google Ads campaigns. You select how much you want to pay for each click. Some common bidding strategies:
- Maximize Clicks: Automatic bidding for the maximum number of clicks.
- Manual CPC: You decide how much you want to pay per click.
- Target CPA (Cost Per Acquisition): Bidding based on conversions.
“Maximize Clicks” is recommended for beginners, but as you get more data, you can switch to Manual or Target CPA.
Step 5: Targeting & Audience Setup
Reaching the right audience is very important in a Google Ads campaign. You can target based on these things:
- Location: In which area will your ads be displayed.
- Language: What will be the language of your ads?
- Device: Do you want to display the ad on desktop or mobile or both.
You can also do demographic targeting such as age, gender, interest, etc.
Step 6: Do Keyword Research
Keywords usually play a major role in your Google Ads campaign. In google ads while running a campaign only use targeted keywords which are relevant to your product or services and mainly those keywords which people are searching on Google.
- tools like Google Keyword Planner, Ubersuggest, or SEMrush.
- Focus on low competition keywords with high search volume.
- Long-tail keywords are effective for beginners as their competition is less.
Example:
If you are selling a digital marketing course, then the keywords can be – “digital marketing course online”, “learn digital marketing”, “digital marketing classes for beginners”.
Step 7: Create Ad Group
Google Ads campaign can have multiple ad groups within a single campaign. Each ad group has similar keywords and relevant ads.
This gives you better CTR (Click Through Rate) and Quality Score.
Step 8: Write Ad Copy
The content of your ad i.e. ad copy decides whether a user will click on it or not. A good ad copy should have:
- Catchy headline
- Relevant keywords
- Clear Call-to-Action (CTA) like “Buy Now”, “Sign Up”
- Unique Selling Proposition (USP)
Example:
Headline: Learn Digital Marketing – Join Now!
Description: Best digital marketing course for beginners. Start today & boost your career.
Step 9: Add Extensions
Ad extensions make your ad more attractive and provide more information:
- Sitelink Extension: Link to multiple pages of the website.
- Call Extension: Can add direct phone number.
- Location Extension: Can show the address of the business.
These extensions make your Google Ads campaign more click-worthy.
Step 10: Set Budget
You can set a daily or monthly budget. If you are a beginner, start with ₹300 – ₹500 per day. As you get more data, you can increase the budget.
Important Tip: Always keep a close eye on your Google Ads campaign – especially when it is new.
Step 11: Set-up Conversion Tracking
You can see how your ads are through Conversion tracking. You can track:
- How many people filled out the form?
- How many bought the product?
- How many calls?
This can be set up using Google Ads Conversion Tracking tool or Google Analytics.
Step 12: Monitor & Optimize
The work does not end after creating a Google Ads campaign – monitoring it is equally important.
- Check CTR (Click Through Rate)
- Check the performance of keywords
- Pause low performing ads
- Focus on high performing keywords
- Add negative keywords so that irrelevant traffic can be stopped
This is a continuous process in which you improve your Google Ads campaign.
Points for a Successful Google Ads Campaign
- Optimized Landing Page: landing page is the page where the user goes after clicking on the ad. The page should have an attractive design and content that is relevant to the ad.
- Mobile Optimization: Nowadays people use mobile mostly, so make sure that the landing page of your ad is more mobile-friendly.
- Do A/B Testing: Test different versions of ads and find which one performs better.
- Focus more on Quality Score: Google decides where your ad will appear on the result page on the basis of your ad quality score. Targeting keywords, ad copy and a better landing page can help in increasing the quality score of your google ad.
read more about: meta ads vs google ads
Conclusion
Running your Google Ads campaign on google may seem a little bit difficult at first, but if we follow the rules step by step then the process becomes quite simple. Important things are – you have to be patient, analyze data, and regularly optimize the campaign.
Google Ads campaign is a powerful marketing tool that can give your business maximum visibility in a short time. With the right targeting, effective ad copy and smart budgeting, you can boost your ROI (Return on Investment).
So what’s the delay? Launch your first Google Ads campaign today and see how your business grows online!
