In today’s digital era, apart from traditional jobs, one more field is rapidly gaining popularity – that is digital marketing career. Have you ever thought of entering a career that is flexible, high-paying, and growth-oriented after 12th or just after graduation? If yes, then this guide is for you.
Digital marketing is not just a job, but a skillset that you can apply in any industry – be it fashion, real estate, education or even health care. In today’s blog, we will see step-by-step how you can start a successful digital marketing career without any technical degree.
What is Digital Marketing?
Digital marketing means – promoting any product or service online using tools like Google, social media, email, website, SEO, etc. That is, this is an umbrella term which includes many subfields:
SEO (Search Engine Optimization):
There is a core skill that forms the foundation of every successful digital marketing career. If you want your website to rank on top in Google, get organic traffic without ads, and generate leads for free – then you must pursue SEO.
SEM (Search Engine Marketing):
SEM is a digital marketing method in which you can bring your website to the top position in search engines like Google through paid ads. If you are building your digital marketing career, then knowledge of SEM prepares you for fast-track growth – especially through the Google Ads and Bing Ads platforms.
SMM (Social Media Marketing):
It is the most dynamic and engaging part of digital marketing – which is in demand by every business, brand, influencer and startup. If you want to start your digital marketing career, then SMM is such a skill with which you can do anything – freelancing, job, agency work.
Email Marketing:
It is a digital marketing strategy that helps users to reach their audience inboxes directly, build trust, increase engagement, and generate sales. Email Marketing has a high-impact, If you’re looking to start your digital marketing caree. It’s an evergreen skill that’s always in demand.
Content Marketing:
Content Marketing is a power-packed strategy that helps you win the trust of your audience by providing them with valuable content, build brand awareness, and generate leads and sales in the long-term – without forceful selling. If you are starting your digital marketing career, then Content Marketing is a must-have skill that is in demand in every industry.
Affiliate Marketing:
There is a digital marketing model where you promote someone else’s product and earn commission on every sale. In this you do not need to make your own product – you just provide traffic or audience, and when someone purchases from the link provided by you, you get money.
Influencer Marketing:
It is the most powerful and fastest growing marketing model in today’s digital world. Brands are now reaching people through social media influencers instead of traditional ads – where real trust is built through real people, real content. If you want to make your digital marketing career, then influencer marketing is a high-demand, creative and result-oriented skill.
All these skills help you in building a strong digital marketing career.
Can you learn digital marketing after 12th?
Absolutely! Digital marketing is a field in which you do not need any specific stream or degree. Whether you are from a Science, Commerce or Arts background – if you know how to use the internet and you are creative, then you can easily learn digital marketing.
After 12th you can join short-term or long-term digital marketing courses. These courses are available online as well as in the classroom.
Required Skills for Digital Marketing Career
For a successful digital marketing career, it is necessary to have some important skills:
- Basic Computer Knowledge: MS Word, Excel, Browsing
- Good Communication: Ability to write and speak in both Hindi/English
- Creativity: For making social media posts
- Analytical Thinking: For analyzing campaigns
- Willingness to Learn: Trends change daily in this field
You can develop all these skills through practice.
Tools that every digital marketer should know
For a strong digital marketing career, it is very important to have knowledge of some tools:
Google Analytics (website tracking):
It is a free web analytics tool developed by Google. It is used by website owners and digital marketers to track their website’s visitor behavior, traffic sources, conversions, and performance.
Google Ads (PPC campaigns):
It is a powerful tool of digital marketing that promotes your products or services on Google search results, YouTube, and partner websites. If you are starting a digital marketing career, it is very important to gain knowledge of Google Ads – especially PPC campaigns.
Canva (graphic designing):
It is like a magic wand for digital marketers – simple, fast, and the best platform for creating professional designs. If you are starting your digital marketing career, then finding Canva can be a game-changer for you.
SEMrush / Ahrefs (SEO analysis):
SEMrush and Ahrefs are both industry-leading SEO analysis tools which play a crucial role in strengthening your digital marketing career. These tools can help you improve your performance If you are learning SEO or already working on an SEO based freelance project.
Mailchimp (email marketing):
Mailchimp is an important platform, when you’re looking to generate leads, increase customer engagement, or increase sales with the help of email. Learning Mailchimp could be a powerful skill for you, If you’re starting your digital marketing career.
Hootsuite and Buffer (social media scheduling):
Hootsuite and Buffer both of them are top-rated social media scheduling tools. Using these tools makes you a professional in social media marketing. where you can manage the accounts of multiple clients from one place, without having to login to each platform separately.
You can practice these tools by using them in the free version.
Growth Scope in Digital Marketing Career
Once your digital marketing career starts, you can grow in multiple roles:
- SEO Executive → SEO Manager
- Social Media Executive → Digital Marketing Strategist
- Content Writer → Content Head
- Email Marketer → CRM Manager
- Freelancer → Agency Owner
If you want to open your own business, you can also start a digital marketing agency or earn passive income through affiliate marketing
FAQs on Digital Marketing Career
Q1. Is a digital marketing career secure?
Yes, as all businesses are coming online, there is a demand for digital marketers in every industry.
Q2. Is it necessary to learn coding?
No, basic HTML/CSS can be helpful but coding knowledge is not necessary.
Q3. Are there part-time job options available?
Yes, you can do a part-time job by doing remote work or freelance work.
Q4. What is the major difference between digital and traditional marketing?
Digital marketing happens online while traditional marketing happens on TV, radio, newspapers. Digital is easily trackable and cost-effective.
Conclusion
If you want a dynamic, creative and high-paying career, then a digital marketing career can be the best choice for you – especially if you are 12th pass or a fresher graduate. Experience and skills matter more in this field than degrees. So don’t waste time, start learning and take your first step towards a successful career.
The digital world is waiting for your talent – so start today!
