Introduction
In today’s fastest growing digital world, every business wants their business online visibility. But just making a good website is not enough – it is also important to get it ranked on search engines. so, it is important to understand the role of SEO (Search Engine Optimization). SEO is of two types:- On-Page SEO and Off-Page SEO. Both are completely different from each other and have different functions, but together they improve the ranking of our website.
If you are looking to create a website for any business, then it is important to understand that not only design, SEO is also equally important. In this blog, we will understand what is On-Page and Off-Page SEO, Major difference between them, and how you can make your website more SEO-friendly.
What is On-Page SEO?
On-Page SEO means the optimization steps that take place inside your website. Its main goal is to make it clear to search engines what topic your website is about and how relevant it is for a user query.
Key Factors of On-Page SEO:
- Title Tags & Meta Descriptions
Every page should have a unique title and meta description filled with relevant keywords.
- URL Structure
Website URL should be short, simple and readable
- Header Tags
It is used to categorize the headings. The H1 tag is used only once, also known as the primary title of the page. H2 tag usually used for subheadings in the content.
- Content Quality & Keyword Placement
Quality content is king. Keywords should be used naturally in the content, just like we have done website designing services in this blog.
- Image Optimization
Image file name, alt text, size, everything should be optimized.
Practical Tips (On-Page SEO):
- Your primary keyword should be website designing services once in every 100 words.
- Use LSI keywords like “responsive website design,” “professional web development,” etc.
Mistakes to Avoid in On-Page SEO
- Keyword stuffing (adding more keywords)
- Duplicate content
- Missing alt tags in images
- Ignoring mobile responsiveness
- Slow loading pages
What is Off-Page SEO?
Off-Page SEO refers to all the activities that happen outside the website to increase your website authority and trustworthiness. By creating backlinks, getting brand mentions, and improving social media presence.
Key Factors of Off-Page SEO:
- Backlink Building
When your website gets a link from a reputable website, Google feels that you are trustworthy.
- Social Media Engagement
It is important to stay active and promote content on platforms like Facebook, Instagram, LinkedIn.
- Guest Posting
Publishing your content on other websites from where you get backlinks to your site.
- Approach influencers
Search influencers, according to your budget who promote your services/product.
- Directory Submission & Forum Posting
Share your website links on relevant sites and post forums.
Practical Tips (Off-Page SEO):
- Create backlinks on top ranking websites to promote your website/services.
- Promote your website posts on social media.
Mistakes to Avoid in Off-Page SEO
- Buying backlinks from shady sources
- Overdoing guest posting with same anchor text
- Not analyzing backlink profile regularly
- Ignoring social signals
Conclusion
If your website is to be listed among Google’s top results then mere On-Page or Off-Page SEO is not enough because both On-Page SEO and Off-Page SEO are needed as pillars to make the SEO strategy work.
On-Page SEO targets the internal quality of a webpage or its structure and also user experience on the website- such as content optimization, meta-tagging, keyword placement, page speed, and mobile-friendliness.
Off-Page SEO will increase its credibility and authority outside the realm of the site – backlink building, social media presence, and influencer marketing.
The two complement one another, whereby On-Page SEO makes your site readable by search engines, while Off-Page SEO builds your trust signals.
