Digital Marketing    Basics for Beginners

10 ESSENTIAL STEPS FOR

Definition: Use of digital channels to promote products/services. Benefits: Wider audience reach, targeted campaigns, real-time tracking. 

What is Digital marketing

Types of Digital Marketing

1. Search Engine Optimization 2. Pay-Per-Click Advertising 3. Social Media Marketing  4. Content Marketing 5. Email Marketing 6. influencer Marketing

Search Engine Optimization

Explanation:  Improving website visibility on search engine. Key aspects:  Content, structure, technical optimization.

Pay-Per-Click Advertising

Explanation:  Ads on search results/pages pay per click. Benefits:  Reach potential customers actively searching for related products/services.

Social Media Marketing

Explanation:  Promoting on platform like Facebook, Instagram, Twitter. Benefits: Strong online presence, personal auidence connection.

Explanation:  Creating and distributing valuable content. Benefits:  Establishing authority and building trust.

Content Marketing

Email Marketing

Explanation:  Sending targeted emails to subscribers. Benefits:  Nurture leads, build relationships, drive conversions.

Influencer Marketing

Explanation:  Partnering with social media influencers. Benefits:  Increased brand awareness new audience reach.